Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing pages on their site from 10-15. This data alone tells us that landing pages are important, but if you aren’t sure what this means for your company, do not fret. Everything you need to know about what landing pages are and how they work is right here.