Whatever the size of your organisation, a website is an essential business tool. However, having a good-looking site is no longer enough – it needs to actively work for you by attracting new business and driving your company forward. Let’s explain how to create a hard-working website in ten simple steps.
Few small businesses have huge budgets to spend on their website, but the good news is that focusing on certain key principles when developing and managing your website will almost certainly yield a healthy return on investment. Here are ten steps to ensure your website works hard for your business.
Your website should always be a work in progress. As search engines continue to evolve, content and SEO need to be regularly revisited. Our experience has taught us that it is the sites that are proactively managed and updated that contribute most to business growth. The best web developers will work in a partnership with the website owner to help them “make their website happen”, with constant review, dialogue and improvement.
The good news is that, no matter what your size, you can create a well-optimised, visible and effective website with a relatively limited budget if you follow these key principles.